Build Strong Relationships
Successful auto dealer marketing begins with building strong customer relationships. Look for tools that help you manage these relationships, like tracking the needs of your customers. Regional dealer networks and many major auto brands offer these kinds of tools to their dealerships. Marketing companies can also help you track customer needs. Use this information to tailor your online engagement efforts.
Dedicated Online Marketing
While it can be time consuming, your sales team may be interested in generating additional leads through online marketing efforts. Have one person who is ultimately responsible for online marketing, but encourage your entire team to participate. If you find these efforts to be too costly or time consuming for your sales team, consider hiring a marketing company that specializes in auto dealer marketing.
Keep Your Website Up-to-date
Many customers may browse your website from a mobile device, limiting their viewing ability. Mobile readiness is also taken into account in search engine placement. Be sure you are reaching the customers you want by having your website optimized for mobile devices. Also, keeping your website fresh will help you engage with repeat visitors, as many customers browse multiple times online before visiting.